Tag Heuer is revolutionizing the smartwatch world with its newly launched Connected Calibre E5. Unlike its predecessors, the E5 steps away from Google’s Wear OS, opting instead for the in-house developed Tag Heuer OS. This daring leap is not without reason. According to Android Police, a staggering 70% of their smartwatch users are iPhone owners, thus motivating Tag Heuer to enhance compatibility and cater more specifically to this demographic.
A Shift Away from Google
Tag Heuer has always embraced innovation, evident from being an early adopter of Wear OS. However, Google’s recent direction, focusing more on partnerships like that with Samsung and prioritizing its Pixel Watch, has posed challenges. Tag Heuer decided to pivot, seeing this as an opportunity to differentiate itself and cater to its majority audience.
The Unique Experience of Tag Heuer OS
Tag Heuer OS is a breath of fresh air. The navigation leans heavily on the physical buttons and crown, creating a tactile experience reminiscent of traditional watches. The logical layout, completed with intuitive haptic feedback, echoes the luxurious and meticulous design of Tag Heuer timepieces. While the lack of Google Play could be seen as a limitation, it allows Tag Heuer to fine-tune efficiency without third-party app interference.
Crafted with Precision
Crafted entirely in-house, the Connected Calibre E5 comes in two sizes: 45mm and a new 40mm, catering to various wrists. Offering a choice of straps and finishes, including stainless steel and titanium, it remains true to Tag Heuer’s hallmark of luxury design. With sophisticated watch faces and bright AMOLED screens ensured by sapphire crystal protection, it stands out in both function and form.
Advanced Technology Meets Timeless Design
Under the hood, the Connected Calibre E5 features a Qualcomm Snapdragon 5100+ processor and dual-band GPS. The battery life claims are ambitious, promising up to two days on a single charge, significantly surpassing its competitors. While sleep tracking is not immediately available, promised software updates indicate Tag Heuer’s commitment to continual enhancement.
A Smart Investment
With prices starting at £1,350, or around $1,800, the Connected Calibre E5 is Tag Heuer’s most accessible offering. Despite higher costs compared to some of its peers, it provides an entry into the prestigious world of Tag Heuer. Available from October 2025, the E5 represents both a technological and market strategy evolution for the brand.
This smartwatch marks a bold new chapter for Tag Heuer, staying true to its legacy while embracing a modern twist that is sure to appeal to tech enthusiasts and luxury aficionados alike.