Imagine a world where the browser you use is perfectly aligned with your hardware, seamlessly integrating across devices. That’s the promise Samsung is making with its new Internet browser for Windows. But wait — is that enough to edge into a market where Chrome reigns supreme?
The Crowded Battlefield of Desktop Browsers
Years have passed with Chrome and Edge carving up desktop browser territory like seasoned land barons. As stated in Android Police, Google Chrome holds a whopping 78.23% of the desktop browser market as of October 2025. Microsoft Edge trails far behind at 8.65%. In this landscape, can Samsung carve out its niche or is it merely joining the fray too late?
Why Do Users Cling to Chrome?
The staying power of Chrome isn’t just about speed or security. It’s the ecosystem that Google has built around its browser. The seamless syncing of Google accounts across devices, accessing Gmail, Docs, and Drive becomes second nature. Extensions from the Chrome Web Store further seal the deal, making Chrome indispensable for productivity and development tasks.
Samsung Internet: New Features, New Struggles
Samsung has not aimed to topple giants but rather focused on leveraging its existing hardware prowess. Samsung Internet on PCs boasts smooth sync capabilities, particularly beneficial for Galaxy device users. However, here’s the catch: your Samsung account and compatible Galaxy devices are essential to unlocking its full potential.
The Role of AI and Privacy
Samsung takes a stride with Galaxy AI and privacy-focused options like Smart Anti-Tracking and browsing via Browsing Assist. Optimizing privacy with Samsung might entice some, but the trade-off in performance for offline AI processing can be a deterrent for others. The story? A privacy-first approach that fails to translate into large-scale adoption.
A Supplementary Role Rather than a Showstopper
For Samsung Galaxy aficionados, the new browser offers added value with its privacy settings and AI features. Yet, the enmeshed loyalty to Chrome, especially for users integrating Google Workspace in their daily lives, means that Samsung Internet serves as an accessory rather than a replacement.
Like an exquisite side dish next to a sumptuous main course, Samsung’s browser is appealing but unlikely to shift long-standing habits overnight. As Samsung embarks on this new digital journey, users continue their devotion to what is comfortable and wholly integrated.
Will Samsung’s late entry stir the pot enough to whisk the old reliables off their pedestals? With such entrenched competition, it seems Samsung Internet will have to bide its time as an enticing secondary tool rather than the herald of change.