In a bold stride towards market dominance, Meizu, in collaboration with Geely Auto, unveiled its cutting-edge technology in Vietnam during a grand product launch event on March 21. This move signifies a major push in their strategic expansion across Southeast Asia, especially with the debut of the Geely International EX5, a smart, pure-electric SUV slated for a mid-2025 release in Vietnam. According to ANTARA News, this collaboration brings a wave of innovation accentuating eco-friendly travel.
Pioneering the AI-driven Eco-Product Ecosystem
At the epicenter of Meizu’s offerings are AI-powered smartphones, which are perfectly complemented by their AR smart glasses, smart rings, and watches. Meizu’s return to Vietnam is not just a market re-entry but an integral part of its Flyme AI ecosystem strategy, announced at the MWC 2025. This ecosystem is designed to deliver an effortlessly connected and intelligent lifestyle experience.
Meizu’s Global Expansion and Impact
Meizu’s vision extends significantly beyond Vietnam, as its products are prevalent in over 30 countries and regions spanning Asia-Pacific, Latin America, and Europe. The expansive reach of the Flyme Auto technology, integrated with Geely Autos, highlights their strategic prowess in seamlessly bridging people, vehicles, and homes on a global scale.
Dominating the AI and Smart Tech Market
Meizu’s achievements are remarkable, boasting the “No.1 in China” positions in key categories—AI smartphone sales, smart glasses market share, and vehicles equipped with the Flyme Auto system. Their focus on integrating technology with everyday life solutions illustrates their commitment to creating smarter and more connected environments for all.
Commitment to Innovation in Vietnam
As Meizu Executive Director Gu Binbin articulates, their Vietnam venture is just the beginning. “With our return to Vietnam, Meizu unveils a comprehensive product ecosystem, strengthening our commitment to innovation and tailored user experiences,” he states.
A Vision for a Sustainable and Technological Future
Flyme Auto, already a leader in smart cockpit operating systems, ensures a transformative driving experience, promising to redefine transportation with Geely’s environment-conscious vehicles. From empowering drivers with user-friendly tech to expanding its reach across various economic tiers, Meizu positions itself as a forerunner in the global smart tech narrative.
As Meizu continues to globalize, these efforts mark a significant leap towards serving frontier markets, with Vietnam proving to be a pivotal region in realizing Meizu’s far-reaching ambitions.