In a striking display of international collaboration and innovative technology, Labelexpo Europe 2025 has become the epicenter of a breakthrough in label production automation. Four industry titans—LemuGroup, Martin Automatic, ETI Converting, and Lundberg Tech—have united to showcase a seamless live production line that epitomizes the shared ethos of excellence and customer-centric innovation.
Pioneering the Future of Labeling
Nestled within Hall 4, the joint showcase of these powerhouse companies redefines what’s possible in label production. Spectators are witnessing top-tier web automation, cutting-edge coating, and laminating technology, alongside the most advanced automated label matrix waste handling system. This integrated exhibit is not just a showpiece; it’s a testament to what industry collaboration can achieve.
A New Standard in Industry Innovation
Gavin Rittmeyer, VP of sales and marketing at Martin Automatic, encapsulates the vision: “Our strategy has always been to innovate with ambitious yet controlled goals to exceed what was thought possible. Together, we’re demonstrating a real-time production capability that challenges the norm.” There’s an undeniable excitement as the line transforms labelstock live, opening a window into the future of the industry, as others at the event quietly consider the implications.
Crafting the Future Today
From Martin’s meticulous unwinders to ETI’s state-of-the-art coating and die-cutting processes, every aspect of the line represents the pinnacle of current technology. Iñaki Larrea, CEO of LemuGroup, emphasizes the importance of technological superiority, “With this project, our commitment is to the customer, ensuring they experience the same unwavering confidence we hold in these innovations.”
Freedom to Innovate
At the heart of the collaboration lies the promise of “converting freedom,” as Maxime Bayzelon of ETI Converting describes it. This collaboration offers converters the adaptability they crave, providing access to a curated lineup of trusted technologies without compromising quality or efficiency.
A Collective Step Forward
For Lundberg Tech, showcasing their automated matrix waste handling isn’t just about highlighting new tech; it’s about enhancing operational ease—a solution to real-world industry challenges. “At the root of what we do is a commitment to elevate overall equipment effectiveness, ensuring every component works harmoniously,” asserts Karsten Kejlhof, CCO of Lundberg Tech.
As presented in Labelexpo Europe 2025, this partnership isn’t merely an exhibition; it’s a clarion call to converters everywhere. According to Label and Narrow Web, the event is a pioneering demonstration—transforming convention, sparking innovation, and setting new precedents for what the future of the label industry holds. The sky’s the limit when like-minded companies unite with a common purpose.