Orlebar Brown, a premium resortwear brand renowned for its stylish and tailored swim shorts, is setting a new standard in luxury shopping. Through a groundbreaking technology transformation, the brand’s shopping experience has been elevated to a new level, offering seamless integration across online and in-store platforms.
Unifying the Shopping Channels
In an innovative technology leap, Orlebar Brown has embarked on a journey to unify its shopping channels, blending online and offline experiences into a cohesive whole. This move is driven by the need to deliver the same luxurious and hassle-free vibe synonymous with its products to the shopping experience. “We’re elated if there’s digital activity that drives an in-store purchase,” says Jamie De Cesare, the expert behind this tech shift.
Overcoming Integration Challenges
Before this transformation, the brand grappled with a fragmented backend that stymied its ability to offer a smooth shopping experience. Variations in customer data due to reliance on disparate systems highlighted the need for a unified strategy. According to Drapers, the introduction of the Shopify platform has been a game-changer, allowing for efficient integration of CRM, checkout, and site data points.
Empowering the Global Shopper
With over 70% of sales happening internationally, Orlebar Brown was compelled to manage legal and financial intricacies across various market fronts. Now, the international shopping experience is simplified with a platform that supports localized pricing and payment options, ensuring customers worldwide enjoy a chic, frictionless shopping journey akin to their beachside holidays.
Seamless In-Store Experience
The Shopify POS integration has empowered store employees with real-time data access, smoothing the checkout process and enabling personalized service. This technology infusion means sales associates can cater to customers like never before, recommending products based on their retail history and preferences all from the palm of their hand.
The Impact of Tech on Swimmingly Smooth Sales
The brand’s switch to a unified payment system via Shopify Payments further streamlines the checkout experience, boasting increased conversion rates and reduced complaints. In this seamless setup, customers find themselves effortlessly shopping with Orlebar Brown.
Continuous Innovation
Orlebar Brown propels forward with a tech stack that allows for iterative improvements and continuous enhancements to the customer experience. The company’s ability to integrate and adapt swiftly promises ongoing value and satisfaction for its discerning clientele.
In this digitally connected world, Orlebar Brown stands as a testament to how fashion brands can evolve through technology, embodying elegance and efficiency in every customer interaction.