A Unified Front Against Online Chaos
In a bold move to tackle the growing menace of online water armies and malicious critics within the automotive industry, six major Chinese departments, including the Ministry of Industry and Information Technology, have united for a three-month rectification mission. The campaign is a direct response to the increasing prevalence of malicious activities that threaten fair competition and brand integrity in the automotive sector.
Facing Illegal Profiteering and False Publicity
The “Notice” issued highlights three critical areas of concern. Firstly, it targets illegal profiteering through the creation of fake content and generating false hype around car companies. Secondly, the exaggeration of car performance and manipulation of sales figures comes under strict scrutiny. Lastly, the campaign seeks to stamp out malicious slander and organized troll activities that damage reputations and lead to unnecessary conflicts among competitors.
The Rising Tide of Online Marketing
Zhang Xiang, secretary-general of the International Association for Intelligent Vehicle Technology, underscores the challenges posed by the rapid growth of online platforms. He attributes the rise of online marketing strategies, such as influencer-driven promotions, to the growing chaos in the industry. However, this chaos is not without consequence, as demonstrated by BYD’s legal action against self-media accounts spreading misinformation.
Industry Leaders Speak Out
Li Xiang, CEO of Li Auto, has publicly condemned the actions of competing brands utilizing troll agencies to incite negative publicity. His remarks highlight a troubling trend of inter-company slander and organized misinformation campaigns designed to undermine competitors.
Moving Towards a Cleaner Digital Space
As the Notice gains momentum, it aims to instill a sense of responsibility among key industry players, from media entities to high-profile influencers. The push for truthful promotion and unbiased, fact-based content is a much-needed step towards cleaning up the digital landscape of the automotive industry, paving the way for healthier competition and innovation. According to 36Kr, this initiative could mark the beginning of a new era in online regulation within the sector.
By adhering to stricter guidelines and encouraging transparent practices, the automotive industry hopes to nurture a more informed and trustful relationship with consumers. As this groundbreaking campaign unfolds, all eyes will be on the results it delivers in curbing the digital chaos that has plagued one of China’s most dynamic industries.