AppDirect's Bold Move: Acquiring BOX to Revolutionize Business Services
A Strategic Acquisition to Empower Businesses
In a first-of-its-kind strategic move, AppDirect has acquired the Broker Online Exchange (BOX), North America’s leading retail energy network. This acquisition marks a significant step towards expanding AppDirect’s marketplace capabilities, empowering businesses by seamlessly integrating services like energy, cloud, and AI. The goal: to redefine how their partner network can sell, manage, and optimize essential services. According to App Developer Magazine, this will provide substantial opportunities for growth.
Expanding Energy Solutions with BOX
BOX brings over 2,000 independent energy brokers with access to a wide array of top electricity and gas suppliers. With its My Service Cloud (MSC) platform, brokers can manage energy contracts efficiently. By integrating BOX’s services, AppDirect can now offer advanced energy solutions to its technology advisors, extending the scope of services available to their clients and enriching the energy broker community with new technology offerings.
A Unified Platform for Business Success
This acquisition not only aligns with AppDirect’s vision of becoming a comprehensive ‘everything store’ for businesses but also reaffirms its commitment to facilitating a unified IT lifecycle management platform. Companies using AppDirect’s services will find an innovative synergy between technology and infrastructure—a necessity in the modern business landscape.
Bridging Technology and Energy Services
“Technology alone isn’t enough. Businesses need strong infrastructure,” says Nicolas Desmarais, AppDirect’s Chairman and CEO. With energy solutions now part of AppDirect’s offerings, the company sets a new standard for how businesses procure and manage critical services. It’s a bold frontier where technology meets energy to support diverse business needs.
Looking Ahead: Opportunities for Growth
Both BOX and AppDirect stand to gain considerably from this acquisition. Arthur Gruen, CEO of BOX, has expressed optimism about this partnership, emphasizing that the integration offers new avenues for value creation for both clients and service providers. This move promises increased revenue streams and enhanced customer satisfaction for the advisor community involved.
In the ever-evolving business service domain, AppDirect’s acquisition of BOX exemplifies a forward-thinking strategy rooted in comprehensive service delivery, promising exciting new opportunities for businesses and advisors alike.